HOW DATA REGULATIONS IMPACT AD ATTRIBUTION MODELS

How to Decrease Mobile Application Churn With Efficiency Advertising Software ApplicationApp spin is an important company metric that measures the percent of individuals that stop using an application in a given duration. A high rate of spin can be a warning sign that users are wearying and turning to competitor applications.While user purchase met

How to Prevent Mobile Ad Fraud With Performance Marketing SoftwareMobile fraud is an existing and ever-growing industry issue, wasting billions of dollars annually. It is a problem that will not go away – but it can be prevented with the right tools and strategies.One of the most effective strategies to prevent fraud is a unified performance mark